In the heart of Ballard Estate, the façade of The House of Rose was transformed into an open-air museum of light, texture, and narrative. Across nine arched windows, each display told a distinct brand story—rooted in Indian cultural motifs and elevated through intricate craftsmanship. Inspired by rangolis, gemstones, and ancient symbols, the windows blended tradition with modern luxury. Together, they reimagined the heritage storefront as a street-facing celebration of design and identity.

Step into the shadows of mystery as a Mumbai-based house of brands, unveiled an immersive installation at the India International Jewelry Show (IIJS).

A central mirror structure, veiled in darkness, whispered tales of innovation, each intricately designed cavity cradling high jewelry collections in an artful dance of illumination. With a museum-like allure, this enigmatic showcase invited patrons to touch the unseen and discover the depths of their innovation.

In the heart of Mumbai, a house of brands unveiled a clandestine showcase of their avant-garde lab-grown diamond jewellery at the Trident Hotel.

This exclusive exhibition, a fusion of innovation and tradition, unfolded in distinct zones, each revealing a facet of the meticulously crafted collections. The narrative seamlessly blended with the brand's blue aesthetics, reflecting a dynamic interplay of light and ambiance.

Popley Eternal, a venerable Mumbai-based jewelry brand with a 26-year legacy, embarked on a transformative path under the stewardship of Suuraj Popley.

Guided by Narrative Arc, the brand's identity resonated with values of positivity, creativity, and warmth, seamlessly blending heritage with modernity. The color palette reflected the brand's aspiration for a new dawn, while jewelry designs catered to a discerning clientele, featuring substantial, bespoke pieces.

Designed for Suuraj Popley’s showcase at Ajio Luxe, this exhibition booth blended minimalism with high-impact design—anchored by a bold, evolving focus wall. Built on modular systems and layered with refined materials, the space balanced clarity and sophistication. Each edition introduced fresh visual storytelling while retaining brand continuity. A timeless, tactile expression of Suuraj Popley’s jewellery and identity.

Designed for the modern festive traveller, this Diwali gift brings together utility, beauty, and quiet indulgence. Crafted to elevate every journey, it turns everyday essentials into keepsakes of celebration. With thoughtful materials and sustainable intent, the experience is as considered as the design. It's not just a gift—it's a companion for wherever the season takes you.

Popley Eternal's evolving booth at Bridal Asia redefined what a jewellery showcase could be—thoughtfully designed, rich in narrative, and rooted in continuity. Over three years, the space transformed from an intimate boutique-style setup into a lush, open, and immersive experience. Each edition introduced sharper spatial thinking, tactile storytelling, and refined use of brand elements. The result was a showcase that consistently felt luxurious, personal, and undeniably Popley Eternal.

2024's Diwali hamper, created for a Mumbai-based house of brands, brought tradition to life through richly illustrated storytelling and multi-sensory design. A festive cityscape unfolds from above, celebrating light, community, and joy. Inside, the experience deepens through playful sweets and reflective moments. It's a gift that invites connection—and lingers well beyond the celebration.

Step into the enigmatic world of a Mumbai-based house of brands, where every creation is a symphony of insight and emotion. This Diwali, Narrative Arc unveiled a mystical celebration of inner light, intertwining Hindu philosophy with tangible experiences

Explore an interactive box, a journey of confronting inner darkness, metaphorically represented through illustrated figures and curated chocolates, each unveiling a deeper connection to spiritual awakening.

Created for the iconic Taj Mahal Palace in Mumbai, this packaging redesign brings together heritage, elegance, and thoughtful function. Inspired by the hotel's architecture and grandeur, it transforms everyday dessert boxes into sculpted experiences. With custom shapes, rich detailing, and layered storytelling, every element adds purpose. It's packaging that feels as timeless as the landmark's legacy.

Taj Hotels, the epitome of luxury, unveiled a mysterious Diwali tale at The Taj Mahal Palace, Mumbai. The entrance lobby, transformed into a captivating spectacle, hinted at an enchanting narrative, seamlessly blending the festive spirit with curated gift hampers.

The installation, inspired by Indian lanterns, whispered the magic of Diwali through meticulously crafted origami, casting an ethereal glow on tranquil waters.

Created for Rahul Mishra's show at Paris Fashion Week in collaboration with luxury jewellery house Mora, this project sits at the intersection of couture and craftsmanship. Drawing from the motion-driven narrative of the "Aura" collection, it transforms that energy into a wearable, tactile experience.

The design speaks in quiet tones—sophisticated, intentional, and deeply layered. It's a keepsake designed to resonate long after the runway moment has passed.

A subtle yet striking window installation designed for a high-end jewellery brand, this project reimagines how luxury can be quietly powerful. It plays with floating structures, embroidery, and layered textures to bring distinct collections to life without overwhelming the space.

Each element is carefully chosen to elevate the jewellery while staying in harmony with a busier interior. What results is a refined visual language that feels custom, soft-spoken, and intentionally incomplete—just enough to leave you curious.

Embark on a journey with Renu Oberoi Luxury Jewellery, a realm where classic architecture intertwines with nature's vibrancy, crafting unparalleled masterpieces.

In the window display, witness the birth of a colossal rose, an alchemical marvel that transcended soil and embraced the ephemeral dance of light and shadow. This ode to minimalism whispered tales of quiet sophistication, where every curve unveiled a world where subtle jewels harmonised with nature's quietude.

Nirav Modi, a trailblazer in luxury retail, debuted his iconic store in June 2014, redefining industry benchmarks. With a focus on engineered art, the brand introduced patent diamond cuts and innovative jewel motion, seamlessly blending storytelling with sophistication.

Their distinctive white paper art, accented with vermillion red, became the visual signature, adorning storefronts worldwide and emphasizing their meticulous attention to detail.