Noire Rose
STORE DESIGN • PROP DESIGN • PACKAGING DESIGN • CONCEPT
DEVELOPMENT • MATERIAL CONSULTATION & INNOVATION •
EXPERIENCE DESIGN • PRODUCTION SUPERVISION
RENU OBEROI, KALAGHODA, MUMBAI | 2025
Renu Oberoi's new store in Kala Ghoda reimagines the elegance of its Nariman Point flagship for a more contemporary setting. The visual language is rooted in simplicity: soft greys, matte black, and warm golds form a calm, deliberate palette.
Thoughtfully designed display props with clean lines and curved edges keep the focus on the jewelry. The brand's rose symbol appears subtly throughout, tying the space back to the emotion and meaning behind each piece.
The same design values shape the brand's packaging system for both the high jewelry and pret collections. Each piece arrives nestled in a micro suede-lined insert, framed in white against a black base—like a jewel on display. Modular structures accommodate different products while keeping the experience consistent.
Every element inside the box is carefully layered: a thank-you card, certificate of authenticity, care guide, and bill. Together, they turn the unboxing into something personal, almost ceremonial.
Materials were chosen for both feel and responsibility. Recycled paperboard and embossed cladding with a subtle brand pattern form the foundation. Reusable drawstring pouches and refined inserts complete the system. There's no performative sustainability here, just quiet clarity in how things are made and presented. From the store environment to the last detail in packaging, the experience is designed to be lasting, intentional, and deeply felt.
