Luminous Sage
DISPLAY SYSTEM DESIGN • PACKAGING DESIGN • CONCEPT
DEVELOPMENT • MATERIAL CONSULTATION • PRODUCTION
SUPERVISION
SOHNAA, MUMBAI | 2025
Sohnaa came to us with a clear ask: to design a jewel display system that could adapt effortlessly across varied retail environments, from multi-brand counters to boutique settings.
Our approach focused on modularity, balance, and restraint. We developed a flexible display system with soft mint green inserts and gold detailing that bring both lightness and warmth. Clean geometric forms and uncluttered layouts give each jewel the space it deserves. Every element is designed to be rearranged and recomposed, allowing consistency without losing character.
The same principles carried into the packaging. Built around a palette of cool grey, mint green, and a sharp yellow accent, the design feels fresh yet refined. With clean lines and minimal branding, the box brings attention to what matters most: the jewel itself. Inside, a micro suede pouch holds the piece, accompanied by a thank-you card, certificate of authenticity, care instructions, and the bill, each placed with intention. Whether gifted or chosen for oneself, the unboxing is crafted to feel personal and quietly memorable.
From how it's displayed to how it's held in hand, every element was designed to reflect the brand's values. This is a system made to support both individuality and consistency. Considered in form and feeling, it creates a lasting impression at every touchpoint.
