Abundance Archive
EXHIBITION DESIGN • LIGHTING DESIGN • DISPLAY SYSTEM DESIGN • FOCAL WALL DESIGN • LAYOUT DESIGN • PRODUCTION MANAGEMENT
POPLEY ETERNAL, BRIDAL ASIA | 2023, 2024, 2025
For their multi-year presence at Bridal Asia, Popley Eternal aimed to create a booth that extended the luxury and ambiance of their flagship store into an exhibition format. The goal was to design a visually rich, functional space that could evolve each year while maintaining brand continuity and a strong point of view.
A key objective was to present the abundance of the client's merchandise in a way that felt curated yet immersive. Rooted in experiential storytelling, the design needed to maximise brand visibility, enhance interaction, and elevate the way visitors engaged with the jewellery collections.
In 2025, the booth design was at it its most expressive and layered form. The focal wall was reinterpreted with richer texture and narrative depth—featuring a detailed foliage installation populated with striking blue birds. These new elements added a sense of wilderness and dimensionality, intended to represent the variety and intricacy found within Popley Eternal's jewellery collection.
The shift in visual language from lush florals to natural wilderness marked a bolder, more expansive approach. The booth retained its original modular "Lego" structure—first introduced in 2023—but had been smartly upgraded with fresher finishes, improved material choices, and optimised assembly methods. Thoughtful lighting, refined detailing, and visual storytelling came together to create a space that felt immersive, evolved, and unmistakably premium.
In 2024, the second-year design introduced an open layout to encourage visibility and draw visitors in from across the floor. The most striking transformation came through a large-scale vertical installation on the back wall, composed of fresh greenery and vibrant Birds of Paradise. This brought a dramatic yet elegant focal point to the booth and quietly reinforced the brand's signature rust orange through nature. The introduction of a third accent colour and a richer material palette marked a clear design evolution—shifting the space from intimate and enclosed to bold and inviting. This iteration successfully struck a balance between footfall and form, improving flow while minimising visual clutter.
The inaugural design in 2023 set the tone with a more closed, boutique-inspired layout. A central traditional window display was designed to present Kundan jewellery in an elegant, gallery-like format. The booth featured antique-style furniture, soft draped fabrics, and a refined palette of off-white, beige, rose gold, and the brand's signature rust orange.
It was designed to replicate the quiet luxury of Popley Eternal's store, offering a private, focused environment where visitors could engage deeply with the collection. Though intimate and controlled, this setup laid the groundwork for modularity, with wall systems constructed in single pieces to enable reusability in future editions.
Across all three years, the booth evolved with intention—both visually and structurally. Each redesign introduced improved spatial flow, richer storytelling, and more sustainable choices. The modular construction allowed for continuity while encouraging fresh reinterpretations with minimal waste. What began as a refined, retail-like setup became, over time, an immersive, vibrant environment that celebrated jewellery as art. In its final form, the Popley Eternal booth didn't just showcase a collection—it told a layered, evolving story about the brand itself.
