transforming stories
into tangible realities
A LITTLE ABOUT OUR FOUNDER
get to know the brain behind this
SHAILJA PANT SINGH
Shailja Pant Singh, a seasoned professional with over 17 years of experience in luxury retail experience design, hails from the picturesque city of Nainital, Uttarakhand. Beginning her creative journey at NIFT Bangalore, she graduated in 2008 as a distinguished gold medallist with a particular interest in product design.
With an innate inclination for creating captivating and unforgettable encounters, she specialised in visual experience design, focusing primarily on luxury retail experience design. Throughout her illustrious career, Shailja has had the honour of collaborating with prestigious companies such as Tanishq, Zoya, Nirav Modi, Her Story, Unsaid and many others.
Maintaining an unwavering belief in design's capacity to evoke emotions, tell stories, and build lasting relationships, she approaches each project as a blank canvas, ready to be adorned with a blend of elegance, aesthetics and creativity. Infusing every venture with the key qualities of luxury, authenticity and elegance, Shailja excels in crafting unique retail experiences that mirror a brand's essence and leave an indelible mark.
Where artistry and strategy blend to transform retail experiences.
A WALKTHROUGH OF OUR PROCESS
so where do we begin
CREATIVE CONCEPTION
& DEFINITION
In this stage, we immerse ourselves in client objectives, ensuring precise visual alignment through mood boards and plans. We define the client's vision, blending creativity with expertise.
METICULOUS REFINEMENT
Advancing, we execute CMF selections and technical drawings, refining the design to surpass expectations. Material sampling hones the concept for perfection.
SEAMLESS EXECUTION
With unwavering focus, we commence final project execution, delivering craftsmanship and quality that brings our client's story to life.
A few kind words from
Sonali Shah Seth.
FOUNDER, SOHNAAWorking with Shailja and Narrative Arc has been an absolute pleasure. She brought fresh, innovative ideas to the table for our display, packaging boxes, and bags, and followed each one through meticulously—from design concepts and technical drawings to seamless coordination with manufacturing vendors.
Her keen eye for detail and uncompromising commitment to aesthetics resulted in a display system that truly reflects the essence of our brand. The modular setup she developed has been especially useful, allowing us to create versatile arrangements to showcase various product categories—either as cohesive collections or standalone highlights.
With Shailja, you're in the hands of someone who truly understands refined presentation. I would wholeheartedly recommend her to anyone looking to elevate their brand's in-store experience with a touch of elegance and thoughtful design.