transforming stories
into tangible realities
A LITTLE ABOUT OUR FOUNDER
get to know the brain behind this

SHAILJA PANT SINGH
Shailja Pant Singh, a seasoned professional with over 15 years of experience in luxury retail experience design, hails from the picturesque city of Nainital, Uttarakhand. Beginning her creative journey at NIFT Bangalore, she graduated in 2008 as a distinguished gold medallist with a particular interest in product design.
With an innate inclination for creating captivating and unforgettable encounters, she specialised in visual experience design, focusing primarily on luxury retail experience design. Throughout her illustrious career, Shailja has had the honour of collaborating with prestigious companies such as Tanishq, Zoya, Nirav Modi, Her Story, Unsaid and many others.
Maintaining an unwavering belief in design's capacity to evoke emotions, tell stories, and build lasting relationships, she approaches each project as a blank canvas, ready to be adorned with a blend of elegance, aesthetics and creativity. Infusing every venture with the key qualities of luxury, authenticity and elegance, Shailja excels in crafting unique retail experiences that mirror a brand's essence and leave an indelible mark.
Where artistry and strategy blend to transform retail experiences.
A WALKTHROUGH OF OUR PROCESS
so where do we begin

CREATIVE CONCEPTION
& DEFINITION
In this stage, we immerse ourselves in client objectives, ensuring precise visual alignment through mood boards and plans. We define the client's vision, blending creativity with expertise.
METICULOUS REFINEMENT
Advancing, we execute CMF selections and technical drawings, refining the design to surpass expectations. Material sampling hones the concept for perfection.


SEAMLESS EXECUTION
With unwavering focus, we commence final project execution, delivering craftsmanship and quality that brings our client's story to life.