The Rise of the Phoenix
BRAND IDENTITY DESIGN • WINDOW DISPLAY • PROPS • PACKAGING •
BRAND COLLATERALS • BESPOKE GIFTING • CUTLERY DESIGN
SUURAJ POPLEY, MUMBAI | 2023
CREDITS: HOLISTIC STUDIO (STORE DESIGN)
Suuraj Popley, as a brand and creator, conveyed strong values of radiant positivity, confident creativity, and encompassing warmth. Grounded in legacy yet aspiring to new heights, the logotype served as a balancing horizon for the brand's identity
Drawing inspiration from an early sunrise, the primary color range featured a gradient from aubergine to tangerine. Tangerine, borrowed from the parent company Popley Eternal, represented vibrancy, while aubergine signified royalty and heritage.
Window displays, inspired by collection themes and aligned with brand keywords, exuded a dreamy ambiance, providing elegant support to the showcased jewellery. The central focal wall highlighted the main campaign collection, "Burst of Joy."
Jewellery designs, tailored for a specific customer segment, leaned towards larger pieces. The brand's signature bust form, designed with versatility for various neckwear, complemented the soft, curvy props in two colours. A subtle gradient on the bases added a distinctive style to the display.
Packaging embraced the brand's colour palette with custom-made aubergine microsuede and rose gold fittings, exemplifying modern grandeur. The box, opening like a door, unveiled the jewel within, accompanied by a gradient bag for a complete look. The brand identity seamlessly extended to invites, cutlery, and bespoke gifts, maintaining a cohesive and sophisticated aesthetic across all touchpoints.
