Sweet Virtues Unveiled
PACKAGING DESIGN • ILLUSTRATION DESIGN • ARTISAN CHOCOLATE
DESIGN • CONTENT CURATION
MUMBAI | 2023
Annually celebrating Diwali, this house of brands collaborated with Narrative Arc to interpret the festival in spiritual terms, emphasizing inner light awareness and give the intention of gifting purpose.
Aligned with Hindu philosophy, the journey to awaken inner light involves confronting inner darkness represented by the gunas. An interactive box unfolds to reveal depictions of the 10 gunas, each symbolised by an illustrated figure. Customers metaphorically conquer these gunas, unveiling the Nirvan Ladoo—a customised chocolate piece—inside, symbolising the attainment of Ananda or inner joy. Each guna and chocolate is associated with a colour, deepening the emotional connection, while the strategic blending of chocolate flavours enhances the overall sensory experience.
