The Symphony of You
EXPERIENCE DESIGN • FURNITURE DESIGN • PROPS • LIGHTING DESIGN
MUMBAI | 2023
Based in Mumbai, India, a house of brands unveiled a new collection of lab-grown diamond jewellery at an exclusive invite-only exhibit hosted at the Trident Hotel. Informed by an in-depth study of the Indian diamond market, the collection caters to occasions, gifting, and various price points
The exhibit, designed by Narrative, featured three immersive zones, showcasing jewels, educating clients about lab-grown diamonds, and presenting innovative cuts.
The space's aesthetics incorporated the brand's blue colour, translated onto a custom-printed carpet and extending onto the fins and walls through a gradient. The podiums showcased a mirror finish, enhancing the brand's blue colour through reflection. These mirrored surfaces harmonised with the lab-grown diamond jewellery displayed in the exhibit, emphasising the theme of reflection that resonates with the multi-faceted nature of diamonds.
The radial arrangement of jewels provided ample space for customers to interact with them. The jewels were strategically separated into two levels, with the central podium highlighting the most expensive pieces and the back podium showcasing more affordable options. The exhibit also featured future collections presented in a captivating gouache book. To elevate the customer experience, lounge setups were designed for comfortable transactions, contributing to a vibrant and dynamic ambiance within the exhibition space.
