Immersium
EXPERIENCE DESIGN • WINDOW DISPLAY • PROPS • LIGHTING DESIGN
MUMBAI | 2023
A Mumbai-based house of brands, annually unveils its innovative creations at the India International Jewelry Show, the world's second-largest gem and jewelry fair hosted by GJEPC.
The showcase featured an immersive installation centered around a mirror structure symbolizing boundless innovation. The dark boardroom, illuminated only by a cuboid glass structure, showcased high jewelry collections in intricately designed cavities.
AWARD: GOLD
Kiosks and Pop-up stores
The dark colour scheme intensified the spotlight on the jewels, strategically positioned within a window framed by a tapering wall, eliminating distractions. Minimalistic visual merchandise in the brand's blue gradient and complementary grey-toned props enhanced the cohesive aesthetic.
A dynamic touch was added with a motion prop mimicking concentric circles' swirling movement, offering an interactive experience for customers to engage with the jewels. The open display, akin to a museum setup, allowed patrons to intimately connect with the high jewelry, fostering a deep connection with the house of brand's innovative offerings at the India International Jewelry Show.
