Aura
BESPOKE GIFTING • PRODUCT DESIGN • EXPERIENCE DESIGN
PARIS | 2024
For Paris Fashion Week, Mora partnered with internationally acclaimed designer Rahul Mishra to craft a keepsake for attendees of his “Aura” show—a collection rooted in the visual poetry of radial and spiral motion.
The brief was clear: create something memorable, functional, and elegant that reflected the collaboration between fashion and jewellery while resonating with a discerning global audience. The result was a gift that didn't just accompany the show, but extended its spirit in a tactile, thoughtful way.
At the heart of the concept was a gold PVD-coated brooch—designed with a dual-layer structure that revealed interference patterns when rotated, subtly echoing the collection's sense of movement and energy. A magnetic mechanism allowed the brooch to be worn without damaging garments, resolving a key hesitation around brooches with pins. The engraved Mora logo was tucked onto the reverse side, maintaining a clean and understated aesthetic while offering branding that respected the wearer's preference for minimalism. Every detail—from form to function—was deeply considered, elevating the piece beyond a traditional gift.
To house the brooch, a 16-layer handcrafted paper object d'art was created—sculptural, radial, and display-worthy. The packaging doubled as a work of art, accompanied by a handwritten-style note enclosed in a minimalist envelope that captured the quiet elegance of the collaboration. This gift was never meant to be a product; it was a gesture. A wearable piece of energy and memory. A sculpted narrative. A keepsake designed to linger long after the lights of Paris dimmed.
