Engineered Art
WINDOW DISPLAY • PROPS • PACKAGING DESIGN • RETAIL OPERATIONS •
BESPOKE GIFTING • EVENTS • EXHIBITIONS
NIRAV MODI, 18 LOCATIONS WORLDWIDE
CREDITS: JAMIE HAYON (Store Design) | MARIKA CHAUMET (Store design) | NIRAV MODI (VM team)
Nirav Modi made its luxury retail debut with the opening of its first store in Defence Colony, Delhi, in June 2014, setting new standards in the Indian luxury market. Jamie Hayon designed the initial four stores, establishing the brand's tone, while later stores by Marika Chaumet continued to uphold meticulous attention to detail.
At the core of Nirav Modi's creative philosophy was engineered art, seen in innovations such as patent diamond cuts, motion-infused jewellery, and stretchable metal designs. Each element told a compelling story at the retail level, ensuring clients experienced sophistication without feeling overwhelmed.
Nirav Modi's iconic theatrical white paper sculpted façade windows captured attention on the world's finest streets. The brand's commitment to design, detailing, production, and installation led to the establishment of an in-house manufacturing unit, ensuring full quality control over every element delivered to the stores.
Introducing a motion display prop, Nirav Modi showcased the renowned embrace bangle, featuring a stretchable mechanism—a unique selling point of the product.
The brand's DNA became intertwined with the versatility of paper, chosen as the medium for storytelling. This visual language, characterised by white paper art with hints of vermillion red, extended seamlessly across window displays, curated events, pop-ups, luxury exhibitions, social media posts, invites, and gifting, creating a cohesive brand identity. In every facet, Nirav Modi consistently demonstrated a commitment to excellence and a unique blend of artistry and innovation.
