A LITTLE ABOUT WHO WE ARE
transforming stories into tangible realities
As a Luxury Retail Experience Design Studio, Narrative Arc excels in crafting captivating and immersive encounters that profoundly resonate with audiences while elevating brands.
Rooted in design principles, psychology and avant-garde trends - we transform spaces, products and ideas into compelling narratives that are conversation starters.
WHAT OUR JOURNEY HAS BEEN LIKE
a glimpse of the brands we've worked with
HOW CAN WE BRING YOUR STORY TO LIFE
a breakdown of the services we provide
VISIONARY STRATEGY & POSITIONING
Illuminating the path for brands to achieve a meaningful impact.
- Concise Brief Development
- Targeted Customer Profiling
- Market Insights & Trends
- Forward-Thinking Vision Setting
- Strategic Brand Approach
- Distinct Brand Positioning
- Immersive Experience Strategy
- Engaged Stakeholder Collaboration
BRAND NARRATIVE & STORYTELLING
Weaving heartfelt connections beyond commerce that creates lasting impressions.
- Brand Identity Design
- Nomenclature
- Brand Collaterals
- Packaging Design
- Props and display systems
- Window Displays
- Bespoke Gifting
ELEVATED RETAIL EXPERIENCE
Elevating brands with the art of crafting unforgettable customer journeys.
- Seamless Omnichannel Strategy
- Thoughtful Retail Design
- Strategic Store Formats
- Engaging Pop-ups and Events
- Mobile Exhibitions and Shows
- Grand Launch Experiences
A PEEK INTO THE WORLD OF NARRATIVE ARC
our latest project
The Gilded Arches of Stories
WINDOW DESIGN • LIGHTING DESIGN
In the heart of Ballard Estate, the façade of The House of Rose was transformed into an open-air museum of light, texture, and narrative. Across nine arched windows, each display told a distinct brand story—rooted in Indian cultural motifs and elevated through intricate craftsmanship. Inspired by rangolis, gemstones, and ancient symbols, the windows blended tradition with modern luxury. Together, they reimagined the heritage storefront as a street-facing celebration of design and identity.