A LITTLE ABOUT WHO WE ARE
transforming stories into tangible realities
As a Luxury Retail Experience Design Studio, Narrative Arc excels in crafting captivating and immersive encounters that profoundly resonate with audiences while elevating brands.
Rooted in design principles, psychology and avant-garde trends - we transform spaces, products and ideas into compelling narratives that are conversation starters.
WHAT OUR JOURNEY HAS BEEN LIKE
a glimpse of the brands we've worked with
HOW CAN WE BRING YOUR STORY TO LIFE
a breakdown of the services we provide
STRATEGY THAT SHAPES BRANDS
We design and deliver retail experiences from concept to completion.
- Brand Strategy and Positioning
- Customer Profiling and Market Research
- Vision Setting Workshops
- Experience and Omnichannel Strategy
- Stakeholder Alignment Sessions
Where vision turn precise and every choice has a reason.
STORIES THAT BUILD CONNECTION
Every outcome is tailored to your brand's vision, scale and ambition.
- Brand Identity Design and Nomenclature
- Brand Collaterals: Packaging, Bags, Stationery, Invites
- Props and Display Systems
- Window Displays
- Bespoke Gifting: Festive, Launch, and Store Opening Kits
Weaving heartfelt connections beyond commerce that creates lasting impressions.
SPACES THAT CREATE EXPERIENCES
Our modular approach lets you choose
full-service support or specific interventions.
- Pop-ups, Exhibitions, and Launch Events
- Store Design and Spatial Layouts
- Strategic Store Formats
- Mobile Setups and On-the-Go Retail
- Custom Furniture and Display Fixtures
Elevating brands with the art of crafting unforgettable customer journeys.
A PEEK INTO THE WORLD OF NARRATIVE ARC
our latest project
The Gilded Arches of Stories
WINDOW DESIGN • LIGHTING DESIGN
In the heart of Ballard Estate, the façade of The House of Rose was transformed into an open-air museum of light, texture, and narrative. Across nine arched windows, each display told a distinct brand story—rooted in Indian cultural motifs and elevated through intricate craftsmanship. Inspired by rangolis, gemstones, and ancient symbols, the windows blended tradition with modern luxury. Together, they reimagined the heritage storefront as a street-facing celebration of design and identity.
A few kind words from
Sonali Shah Seth.
FOUNDER, SOHNAAWorking with Shailja and Narrative Arc has been an absolute pleasure. She brought fresh, innovative ideas to the table for our display, packaging boxes, and bags, and followed each one through meticulously—from design concepts and technical drawings to seamless coordination with manufacturing vendors.
Her keen eye for detail and uncompromising commitment to aesthetics resulted in a display system that truly reflects the essence of our brand. The modular setup she developed has been especially useful, allowing us to create versatile arrangements to showcase various product categories—either as cohesive collections or standalone highlights.
With Shailja, you're in the hands of someone who truly understands refined presentation. I would wholeheartedly recommend her to anyone looking to elevate their brand's in-store experience with a touch of elegance and thoughtful design.